Why do we campaign? With over 2,100 stores in 55 countries, and thousands of women across the globe inviting us into their homes with a The Body Shop at Home party, we reach millions of women across diverse communities and cultures. It's a privilege, and a unique opportunity to tackle issues that are important to them, and make a real difference.

It's more than 20 years since Anita first used the window of The Body Shop® store windows to campaign to 'Save the Whale', our first major campaign. Our experience in campaigning, and the support and action of our customers, means we have become effective and respected for tackling social and environmental issues. Together we have campaigned for, and won, a UK-wide ban against animal testing on cosmetic products and ingredients and presented the European Union with the largest petition in history against animal testing. We were also the first retailer to speak out on self-esteem issues, with our 1997 campaign that ran the now famous headline: "There are 3 billion women who don't look like supermodels. And only 8 who do".